The bear, unadulterated truth!
It appears to be a symptom of this multi-connected, always on-world we now inhabit that people are craving more and more 'experiences'. One upon a time, people traveled to various destinations in order to see what those destinations had to offer and in the main, those offerings were usually centred around the old stalwarts of scenery, history, architecture, culture, food, people etc. In more recent times, an additional component has been added to this list